javascript - Differences of ecommerce and enhanced ecommerce of Google Analytics -


i learn google analytics, ecommerce, , enhanced commerce, implemented on website. actually, else implemented google analytics , ecommerce, , maybe enhanced ecommerce, right tried understand code , implement enhanced commerce if hasn't been implemented.

is ecommerce object starting "ecommerce:" ? ga('ecommerce:'...) ? noticed enhanced ecommerce has prefix of "ec:". "ecommerce:" , "ec:" interchangeable?

btw, found documentation @ google, stated

the enhanced ecommerce plug-in should not used alongside ecommerce (ecommerce.js) plug-in same property.

this raised concern, don't know this. mean have remove previous ecommerce implementation? cannot set new track object , track id enhanced ecommerce. thanks.

the core difference between enhanced ecommerce , standard ecommerce latter tracks transactions on order confirmation/thank-you page only, whereas former allows track transaction processes adding cart, payment method, shipment, review, , checkout (and maybe other steps in between well). ee allows track additional things impressions , promotions, , allows build funnels through checkout process. through various funnel reports (goal flows, funnel visualisation), can determine abandonment rates. there greater diversity of reports available through ee implementation, including product performance, sale performance, , product lists performance provide further insight in ecommerce experience.

in terms of technical implementation, "ecommerce" , "ec" methods not interchangeable (i not believe) - can't import "ec" module, , use ecommerce:{command}, , vice versa, can't import "ecommerce" module, , use ec:{command}. believe need update code ecommerce ec.


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